New Zealand Talent Attraction Campaign

They say the simple approach is often the best. Auckland Tourism, Event and Economic Development (ATEED) tasked us with developing a creative strategy to address the skills shortage across IT/Tech and Construction industries currently facing the region. Focussing on content and targeted social leveraging existing ATEED assets, we established why the viewer would consider Auckland as a desirable place to live and work. 

New Zealand has a reputation for being young, forward thinking and progressive. It has a modern lifestyle and high quality of life. It respects cultural diversity. It values its environment. Auckland offers all of this to a young workforce looking for world class job opportunities, exciting culture and lifestyle. Like an innovative company with fresh ideas, not afraid to challenge the status quo, Auckland is growing, investing in the future. Investing in you.

Auckland. We’re young. We’re connected. We’re growing. We’re hiring!