Wade Halse - Strategic Creative Director | Consultant

University branding

USP invited us to reimagine and re-energise their branding and website to bring it into line with their reputation as the leading university in the Pacific region. A series of comprehensive on-site strategic and creative workshops were undertaken with stakeholders from throughout the university. The insights and learnings gained proved vital in helping us craft a brand that stays true to the heritage of USP yet truly captures the passion and prestige of what is an innovative and iconic institution throughout the region.

Date: 2020 / Client: USP / Role: Creative Director via Neon Logic /