Garden Towers

Garden Towers luxury residential development in East Perth.

NeonLogic developed a compelling, luxurious and memorable brand consistent with the location of the development and with the target audience in mind. The Garden Towers brand name and theme was inspired by the iconic Queens Gardens which is located opposite the development. The tagline ‘The Alchemy of Luxury’ celebrates the revitalisation of the previous ChemLabs location. The colour palette reflected the lush jade green hues from the surrounding gardens and complimentary gold highlights gave the brand a luxurious feel.

The campaign led to impressive results, including over 40 apartments sold on launch weekend - the most successful Finbar apartment launch to date. Over 71 apartments sold within two weeks of the campaign launch.

Date: 2022 / Client: Finbar / Role: Creative Director / URL: www.finbar.com.au/ /