Wade Halse - Strategic Creative Director | Creative Consultant

Social Media Campaign

Facebook campaign for FoodCo brand, Muffin Break. 

To nurture a genuine community around the Muffin Break brand we had to build a connection with consumers deeper than a retail offer – a connection that made Muffin Break matter to them. The Great Bake Sale did exactly that, helping communities raise funds for their school with a nationwide Facebook competition. 37, 932 new fans added but more importantly we nurtured a community that continues to deliver for our client. In the 2 months following the competition we reached on average over 14,000 fans and generated over 38,000 organic impressions every day.

2013 Media Federation Award finalist.

Date: 2012 / Client: Muffin Break / Role: Creative Director /