Talent attraction campaign.

The Ministry for the Environment needed to attract skilled candidates. A message was needed that distanced itself from the purely ‘green’ messaging which was attracting an audience not ideally suited to the roles on offer. 

MFE stands apart in the way its employees combine scientific or economic excellence or political expertise with empathy and guidance to create real solutions to environmental issues for communities throughout New Zealand. These are often world-leading and innovative, continuing New Zealand's reputation of being at the forefront of delivering strong environmental policy and showing the world what’s possible.

In addition to this, MFE is an employer that promotes and encourages a positive balance between an employees career and personal life, something many workplaces struggle to achieve.

MFE affects both the big picture, and the personal. From shaping national policies to picking up the kids. Our message was simple. With MFE, you can...

‘Change the way your world works’.