Winner of 2015 Australian PRIME Award for Best Public Awareness campaign.
Multi-channel, integrated public awareness campaign utilising digital, social, outdoor, and radio. Created to raise awareness of medical condition known as BPH.
200,000 Youtube views | 60,000 website visits | 3,000 completed self-assessment forms
Responsible for an increase of 33% in number of men accessing BPH treatment since the launch of the program