Wade Halse - Strategic Creative Director | Creative Consultant

GSK Public Awareness Campaign

Winner of 2015 Australian PRIME Award for Best Public Awareness campaign. 

Multi-channel, integrated public awareness campaign utilising digital, social, outdoor, and radio. Created to raise awareness of medical condition known as BPH.

200,000 Youtube views |  60,000 website visits  |  3,000 completed self-assessment forms

Responsible for an increase of 33% in number of men accessing BPH treatment since the launch of the program

Date: 2014/2015 / Client: GSK / Role: Associate Creative Director | Head of Design / URL: www.youtube.com/watch?v=SzrMzeFubtE /